Malaysia Healthcare Travel Industry Blueprint 2021 – 2025
The COVID-19 pandemic has brought about systemic disruption to the country’s healthcare travel industry. In addressing these disruptions, MHTC has developed a 5-year industry blueprint to chart out recovery and rebuilding strategies to continue growing the healthcare travel industry as one of the country’s key export services.The blueprint maps out the strategies and framework for healthcare travel industry stakeholders until 2025; anchoring on high quality, affordability, seamless journey, accessibility factors at each touchpoint in the ecosystem.
Developed in close collaboration with relevant government and commercial stakeholders through initial Focus Group Discussions and Industry Validation sessions at the end of the project, the blueprint aspires to deliver the ‘Best Healthcare Travel Experience by 2025’ through our ecosystem to all healthcare travellers and continuously position Malaysia as the trusted and preferred healthcare travel destination.