Showcasing Malaysia’s Healthcare Excellence to the World

Malaysia Healthcare Media Week | Malaysia Loves You Campaign

29 February, 2016 - Malaysia played host to some members of the media from around the world during the Malaysia Healthcare Media Week (MHMW), which was officially launched by the Health Minister, Datuk Seri Dr. S. Subramaniam. Organised by the Malaysia Healthcare Travel Council (MHTC), an agency under the Ministry of Health Malaysia, the event was attended by some prominent industry stakeholders.

The MHMW is used as a platform to further strengthen and grow the Malaysia Healthcare brand positioning among the local and international media. The event aims to:

  • To enhance awareness and provide better understanding about the healthcare offerings in Malaysia both locally and internationally
  • To launch the “Malaysia Loves You” Campaign
  • To provide experiential tours and showcase state-of-the-art facilities at the Healthcare facilities under MHTC.

At the same event, the “Malaysia Loves You” campaign themed “Experience Malaysia, Embrace Malaysian Hospitality” was launched unveiling it as a component part of Malaysia Healthcare’s brand repositioning exercise. The campaign is structured as an influencer-driven programme where its primary objective is to effectively communicate the essential attributes of Malaysia Healthcare, which are Quality, Accessibility, Affordability plus the ease of Communication.

The globally run campaign launched today will run till the 31st of August 2016 inviting participants to submit a 30 second video entry of themselves letting Malaysia Healthcare know why they want to come for a health and wellness gateway to Malaysia.
Entries can be uploaded via www.mylovesyou.com and participants are encouraged to share their entries with friends and family to increase chances of winning. A fully paid trip for 2 pax entailing a 5 Days 4 Nights stay at a health and wellness resort in Malaysia awaits the grand prize winner.

During the Malaysia Healthcare Media Week, the international media will be exposed to a full day seminar on Malaysia Healthcare conducted by key personalities from the Ministry of Health Malaysia, Tourism Malaysia, Association of Private Hospitals Malaysia (APHM) and the Malaysia Healthcare Travel Council.

Concomitantly at the same event, a Memorandum of Understanding (MoU) signing ceremony between Malaysia Airlines Berhad (MAB) and Malaysia Healthcare Travel Council (MHTC) to signify the intended collaborative efforts between MAB and MHTC in positioning Malaysia as a premier destination for healthcare tourism regionally and globally was established. The signing ceremony was signified by Ms Sherene Azli, Chief Executive Officer representing MHTC and Mr. Paul Simmons, Chief Commercial Officer of Malaysia Airlines Berhad and witnessed by the Minister of Health Datuk Dr. S. Subramaniam and Datuk Dr. Noor Hisham Abdullah, the Director General of Health.

“We are pleased with the collaboration with MAB in our efforts to position Malaysia as a premier healthcare destination regionally and globally. With the strong backing of our government, the assurance of quality health care and the accolades received, it certainly reinforces the fact that Malaysia has all the makings to be the world’s leading healthcare provider, and that is what we will continue to strive towards,” said Sherene Azli.

Malaysia has won multiple international awards, including the “Medical Travel Destination of the Year” title at the International Medical Travel Journal (IMTJ), Medical Travel Awards in 2015. Three key virtues, i.e. quality, accessibility and affordability, set the country’s healthcare system apart.

In his opening remarks, Datuk Dr. S. Subramaniam said, “In 2015, Malaysia witnessed more than 800,000 healthcare travellers arriving for healthcare treatments, raking in a revenue of almost RM1 billion”. He further added that whilst the government promotes various policies, programmes, incentives as well as putting in place stringent regulatory framework for healthcare safety, developing a competitive industry as a whole would require a collective and concerted effort by various stakeholders, both in the public and private sectors. This is important as it provides the right and holistic ingredient for the development of a sustainable medical tourism industry.