MARCH 2017: More and more healthcare travellers from China are flocking to Malaysia for healthcare treatment. Amongst the most popular treatment sought is in the area of Assisted Reproductive Technology (ART) where Malaysia records a 65% success rate for its In-Vitro Fertilization (IVF) treatment, compared to the global average rate of 50%.
“What drives Malaysia’s reputation as a global leader in healthcare are three things: world-class quality, ease of accessibility and competitive affordability,” said Sherene Azli, CEO of the Malaysia Healthcare Travel Council.
Healthcare professionals in Malaysia are highly qualified, receiving medical training from renowned institutions in Malaysia, the UK, USA, Australia and Europe. Malaysia also enacts stringent regulations and standards for safety and quality healthcare set by its Ministry of Health (MOH), benchmarked against the highest standards in the world. To top it off, it is easy for travellers to communicate with health professionals here, where English and several Chinese dialects such as Mandarin, Cantonese, Hokien are widely spoken. With the aim of attracting more healthcare travellers from China to Malaysia and with the quest of making Malaysia the preferred destination for fertility treatment, Malaysia Healthcare signed a strategic partnership agreement with Tai Orient, an established local healthcare facilitator.
The wealth of experience Tai Orient possesses in China, plus its strong service-oriented approach in ensuring efficient delivery of care, is in line with Malaysia Healthcare’s pursuit of providing a seamless end-to-end healthcare experience to our healthcare travellers.
Malaysia Healthcare and Tai Orient launched a digital video campaign in China called “Mum’s Diary”, inviting Chinese couples to send in their applications and stand a chance to win a fully sponsored IVF consultation and treatment to Malaysia. “Mum’s Diary” are being broadcasted on popular digital channels in China such as Tengxun shipin [Tencent video], Youku, Leshi, Ai Qi Yi, and Shuo Hu.
Launched in January this year, the video has garnered more than 200,000 views with more than 20,000 engagements as at to-date. More than 100 couples have registered and this number is expected to further rise. All couples are required to submit their medical reports and a panel of judges will stringently select two lucky couples to embark on a baby journey to Malaysia.
A second video explaining on the details of the IVF treatment is launched today, in the hope of spreading awareness and educating couples who are considering seeking IVF and fertility treatments in Malaysia.
Recognising the digital platform as a critical area of focus for continued industry growth, Malaysia Healthcare hopes that this campaign will increase its brand presence internationally, particularly in non-English speaking countries. “Malaysia Healthcare has moved from strength to strength in the last few years. The country was named “Medical Travel Destination of the Year” at the Medical Travel Awards 2015 and 2016 by the International Medical Travel Journal, and “Best Country in the World for Healthcare” by International Living’s Global Retirement Index for three consecutive years from 2015 to 2016”, commented Sherene.
To further position Malaysia as the leading healthcare travel destination, Malaysia Healthcare recently launched “Share My Love”. In the spirit of promoting harmony and unity, “Share My Love” aims to carry further the message on “Malaysia Loves You” and spread the word that Malaysians are truly warm and friendly as the nation extends its love and hospitality to all. #sharemylove aims to highlight Malaysia’s most unique qualities as a healthcare travel destination of choice. More details can be obtained at www.mylovesyou.com.