KUALA LUMPUR: Malaysia is set to become the preferred medical tourism destination in the region with about one million medical travellers expected to seek treatment in the country this year. Malaysia Healthcare Travel Council (MHTC) chief executive officer Sherene Azli said the number of medical travellers have increased year-on-year since 2015 as the numbers grew from 860,000 in 2015 and about 900,000 in 2016. “We are still tallying the numbers for 2016 but it is about 900,000…We have exceeded RM1 billion in revenue last year and this year we target RM1.3 billion revenue from medical tourism,” she told reporters after the launch of MHTC #sharemylove campaign here today. The campaign kicked off with collaboration of seven up-and-coming local artists. Sherene said the #sharemylove campaign was held to create awareness on medical tourism opportunities in Malaysia. “Malaysia has a high quality healthcare system. It’s pricing is affordable and it is highly accessible,” she said, adding that the widely-spoken English language in Malaysia has also attracted many foreign medical travellers to come to the country.