Warm Greetings from Malaysia Healthcare

Assalamualaikum and warm greetings from Malaysia Healthcare.

It has been quite an interesting first quarter for 2018. The climate of the healthcare industry has been changing and to stay ahead of the game, we need to pool our efforts together. Though the race may be a challenging one, the good news is, Malaysia Healthcare has a solid plan to sail us through to success.

We have already begun the journey to catalyse the Prime Minister’s vision for healthcare travel into a reality! Malaysia Healthcare is maturing in regional prominence and a need to carve a niche identity is upon us. Therefore, this decision to anchor on our strengths in Cardiology and Fertility treatments was made and it will solidify our position further in the global healthcare travel landscape.

On top of that, progress has been made in the Flagship Medical Tourism Hospital Programme. The programme will raise hospitals to become global icons of healthcare travel, propelling Malaysia’s profile further in the global healthcare travel landscape. This will also build a competitive edge for Malaysia with world-class medical travel hospitals.

To further cement our position in becoming the leading global destination for healthcare, Malaysia Healthcare will be anchoring the Malaysia Year of Health (MYH) 2020, focusing on celebrating good health and an active lifestyle. MYH 2020 will run in tandem with Visit Malaysia (VM) 2020, the fifth running of our national tourism campaign, drawing more global attention to our world-class medical treatments, service and facilities. VM 2020 is estimating to welcome 36 million tourists to Malaysia’s shores and MYH 2020 is expected to be a driving force in reaching the target.

These initiatives are instrumental in our vision to grow the industry between 20 to 30% by 2020, stretching beyond the RM 2.8 billion mark in revenues with an estimated economic impact of RM 10 billion*. The march towards our 2020 goals is truly going to be an arduous one, but possible if we are all able to come together as a single entity of committed and focused team players.

In order to do the right things well, Malaysia Healthcare has to come together as a united force. Consequently, 2018 will be a year of forging trust in all relationships throughout the value chain of Malaysia’s healthcare travel industry. As we begin to embark on novel ideas to make a stark difference in the industry, trust will be the integral element keeping us together as an unstoppable force of success!

One thing is certain – we are well into our journey to be where we want to be. The bar has been set, the standard decided. Now, it is time for us to deliver.

#kitamenangsamasama
#kitamampumenjadiwira(wirawati)luarbiasa
#icoveryou

Sherene Azli

Chief Executive Officer

*Note: This calculation is based on a multiplier effect of 2.23 times hospital receipts which factors in out-of-hospital spending such as wellness, transportation, accommodation, and tourism activities. Multiplier effect estimated in The Global Wellness Tourism Report 2014 by the Stanford Research Institute.