Exclusive: Malaysia’s BookDoc makes key hires in core management team

Health-tech startup BookDoc,  which sealed a record seed funding round led by a member of the Brunei Royal Family in January,  has brought on board seasoned healthcare professionals to its core management team.

The additions include Leong Choy Fun, the former chief executive of Pantai Ipoh (a hospital under IHH Healthcare Bhd in Malaysia), joining as the chief operating officer of BookDoc.

Former Deputy Director of Singapore General Hospital, Poh Bee Kuan joined as the Country Head of BookDoc Singapore; while Lee Mean Yeit, former Head of Strategy & Business Development of Sime Darby Healthcare came on board as Vice President of Strategy & Corporate Development of BookDoc.

BookDoc has appointed Prof Dr Tay Boon Keng, a medical veteran of Singapore, on its advisory board, which advises the firm on medical ethics and regulatory matters.

Prof Dr Tay has held numerous professional and academic positions in SingHealth, Singapore General Hospital, Singapore Medical Council, National University of Singapore among others, and is currently the Emeritus Consultant or SingHealth’s International Collaboration Office and the Emeritus Consultant Orthopaedic Surgeon in Singapore General Hospital.

BookDoc founder Chevy Beh said, human resource with in-depth industry expertise is the most important asset for a technology company operating in the healthcare space.

“We will continue to recruit and strengthen the operational team to meet growing demand in the region, and increasing our geographical presence. We aim to enter Thailand in April 2016,” he said.

In a recent interaction, Beh told DEALSTREETASIA  that the startup was hungry to hire and raise funds to keep up with its expansion plans.

At the end of February, BookDoc entered the Hong Kong market through a partnership with one of Hong Kong’s largest physio chain SKP Medical Group, offering more than eight centers available for booking on BookDoc’s appointment booking app.

The startup recently won an award – Excellence of the Year for Innovation, for mobile healthcare technology in South Asia – at The International Alternative Investment Review's (IAIR) VI Annual Edition.

BookDoc was the only start-up among other established corporate recipients such as DHL Global Forwarding, China Telecom and Hutchison Global Communications.

By: Liz Lee
Email: lizlee@dealstreetasia.com
Source: dealstreetasia.com